Our first collection features a timeless collection of modern essentials. To celebrate the launch, we asked photographers Lonneke van der Palen, Lobke Leijser and Passian Smit to pick their favorite item and photograph it in a unique way. The results were presented at the launch and will be on display at Hutspot Van Woustraat. Read to learn more about the images.
Lonneke van der Palen
Why did you choose the Button-down shirt?
I chose the striped shirt, because it gave me the opportunity to play around. It is universal, has volume and you can wear it in different ways. Besides that, the stripes feels very timeless.
How did you translate the item into image?
I wanted to capture an everyday fashion item in an unconventional way. A men’s shirt that is photographed on a naked woman transforms something wearable into an object of lust.
In what can we recognize your personal style?
I try to stay away from the cliché. I love a certain anonymity and I tend to look for abstraction instead of showing the shirt in its totality.