make waiting pleasant hutspot

The people behind Make Waiting Pleasant love to surf. Unfortunately, they’re based in Copenhagen where waves are rare and temperatures aren’t exactly ideal. While they wait for the appropriate conditions, they make clothing. Clothing that reflects waiting for good times, preferably on a warm beach. It is all about enjoying the little moments that take us to where we want to be.

Expect relaxed fits, subtle colors and joyful but minimalistic designs. Each of their collections represent a new approach on how to make waiting pleasant.