Naïf Care is a natural skincare brand for adults, babies and kids. All products are vegan and animal friendly, dermatologically tested, hypoallergenic and PH skin neutral.


When Jochem and Sjoerd both became a father for the first time in 2013, they discovered that there were harmful ingredients even in baby care. So Naïf was born: a natural, reliable no-nonsense skincare brand for babies and children. Pure quality, with only ingredients that a baby really needs. Nothing more, nothing less.

As it turned out, many women also liked to use Naïf’s children’s products. So Naïf expended with a women’s line. A complete skincare line with natural care products, without chemical clutter, that every woman needs in her daily beauty routine.


Naïf products do not contain mineral oils, chemical preservation or hard chemicals. Instead, natural ingredients such as linseed oil, avocado oil and lycosol (tomato extract) form the basis of the line. Naïf’s products do what they promise; they care, clean and let you shine.

Many chemicals in cosmetics, whether or not via the shower drain or through the ocean, disappear into the environment. That is why Naïf’s products do not contain hard chemicals, microplastics or ingredients that can attack marine organisms. In addition to the content of our products, we also strive for sustainable, 100% recycled packaging, refill packaging and a clear raw material plan. In addition, we aim to become a B-corp by 2020. Did you know you can save up to +-55 grams of CO2 per Sugar Cane tube compared to a normal plastic tube?

Shop Naïf Care sunscreens, after suns, lotions, creams, scrubs and more at Hutspot Van Woustraat and Rozengracht in Amsterdam. And at Hutspot in Utrecht, Rotterdam, Breda, Den Bosch and Eindhoven.