Prude Hutspot


Based in Amsterdam

Prude is an Amsterdam based underwear label. The brand aims to create a more positive body image among women. Therefore, Prude challenges beauty standards by communicating in a bold way. Furthermore, their underwear designs are suitable for every body type.

Prude stands for quality

All items feature organic cotton and are produced in Europe. In addition, the brand maintains a high-quality standard to ensure a comfortable fit. Most noteworthy are their relevant silhouettes and use of color that result in a contemporary collection. The team takes their time for each design to minimize leftover stock.

Shop at Hutspot Rozengracht.