PURPLE + HAZEL can be defined by the following three pillars;
1 the comfiest
3 for every body.
The womenswear fashion brand was founded by Sofie Bennekers in Amsterdam in 2019. They create collections that feel empowering and interesting as opposed to the images that are presented in normative media today. The collections exist of finely ribbed tank tops and camisoles, with 90’s inspired necklines and colors. Each item is iconically branded with a small, reflective brand label on the outside. Some of the styles come in tie-dye, which are done by hand in Amsterdam.