Are you planning to decorate your house with a killer new color? fairf is a sustainable and qualitative alternative to your everyday wall paint. We sat down with founder Laurens van Dort to talk about their philosophy, why the paint is different and how they are doing good in many different ways.
Sustainable paint is something that we do not see often. How does it work exactly?
Let’s start off with the technical story: One of the most important elements of our paint is that the binder is made from recycled scrap wood. Because of this, waste is re-used as the main ingredient and the amount of CO2 pollution is limited. Also, no chemical thinners were added to the binder, which results in a product that is completely odorless. For this, we received an A + label for emissions in the living environment.
I heard that you once took a spoon of paint to prove that there is nothing of harm to be found. Is this true?
Yes I did! The paint is completely safe to have around children or to paint their toys with. fairf is not really nutritious though, so I would recommend using it for just painting haha!
Does its sustainable quality also influence the way we use the paint?
We believe that a sustainable production process and sustainable application go hand in hand. The quality of fairf exceeds most professional paints. If you do need to paint an extra layer, then you can already start after one hour because the paint is made on the basis of water. The amount of pigment is higher, which results in intenser colors. We also encourage people to finish their paint till the last drop and to do something creative with the bucket. Maybe put a plant inside or use it as a construction material for another creative project?