Amsterdam based interior brand FEST creates durable and high quality design furniture for an affordable price. Founded by Femke Furnée in 2013, the brand quickly developed into thé source for bold, colorful and classy interior design. We visited FEST at their HQ in Amsterdam and sat down with Femke to talk about their design aesthetic, production process and new collection of home accessories.
Why did you start FEST?
When decorating my own home, I couldn’t really find affordable design that I liked. We all know what the Dutch home boulevards look like today and IKEA – even though I love what they do – is very mass. I have always been an enterprising person. At eighteen, I launched an online art gallery and soon after started importing and re-selling furniture. FEST was born to offer unique products that are still affordable.
While being timeless, FEST feels bolder than most Scandinavian brands that are popular today. Do you see a shift in interior trends towards something more edgy?
I am not really sure if this is part of a bigger movement, but I do see more people that dare to choose color. Our designs are characterized by bright colors, round shapes and a bit of humor, while also being minimal and timeless in its core. I think this is why FEST fits well, yet also stands out from the calm Scandinavian trends we see often today. Trying out new things and continuing to develop through experimentation is important to us.