Limited Edition Veloretti Hutspot

Win a limited edition Veloretti bicycle – 5 year anniversary

News

Exactly 5 years ago, we opened our first Hutspot store at Van Woustraat after a successful pop-up. From there, we grew to five stores in Amsterdam, Eindhoven, Rotterdam and Utrecht. Over the years, we have been a springboard for pioneering brands and creatives, whose interesting stories have inspired many.

To celebrate our 5 year anniversary, we asked 5 talented illustrators to customize 10 different Veloretti bicycles. From November 20 till December 10, you are able to win a limited edition Veloretti bicycle by getting your unique lottery ticket at one of our stores (€5,-, get as many as you like). All proceeds go to Spieren voor Spieren. Winners will be announced live on Instagram (@hutspot) on December 11 at 18:00.

Curious about the designs? Scroll down to get to know the 5 illustrators and the inspiration behind their unique illustrations.

 

limited edition Veloretti Hutspot limited edition Veloretti Hutspot

Sandy van Helden @sandyvanhelden
Where did the inspiration for your designs came from?
I wanted to work with an all-over pattern and, because of Veloretti being the ultimate city bicycle, started to research the theme ‘urban jungle’. I experimented with different animal patterns and color tones, resulting in two different panter prints.

How can we recognize this design as a typical ‘Sandy van Helden’ illustration?
I love to work with bold colors. The patterns I use are normally only a small part of the final illustration, so I challenged myself to turn them into the main focus of this design. However, I felt that it would not be a ‘Sandy van Helden’ design without something figurative, so I did end up creating a matching bicycle bell with an actual panter drawing.

Did the unusual canvas influence certain design choices?
It was, of course, a challenge, but I really enjoyed working analog again. I experimented with color digitally, but already quickly turned to the actual paint to see if I could mimic these colors in real life. Mixing the paint was a very satisfying process and it definitely inspired me to work with more analog materials again!

 

Loutje Hoekstra @lou_line
Where did the inspiration for your designs came from?
I was actually inspired by the shape of the bicycle itself! I normally draw one single element in one go on a piece of paper. This is, of course, not possible when drawing on a more complex canvas such as a bicycle. I ended up drawing multiple small patterns that are still connected, without me actually needing to draw a line.

How can we recognize this design as a typical ‘Loutje Hoekstra’ illustration?
I love to draw women and faces! I never plan the route of the line that I am drawing, ending up in a design that usually surprises and inspires as I draw.

Limited Edition Veloretti Hutspot

Levi Jacobs @levijacobss
Where did the inspiration for your designs came from?
The two design patterns are actually based on two animal prints that I designed together with the bicycles. The male bike is called ‘Artic Turle’ and the female bike is called ‘Pink Panter’. I love to draw animals, so incorporating the animalistic details when translating the prints to the bicycle was key.

How can we recognize this design as a typical ‘Levi Jacobs’ illustration?
Next to my love for drawing animals, I also often use a gradient in my designs. Therefore, I decided to use spray paint as a tool to paint the bicycles. The print that serves as the inspiration for this design will also be given to the winner, so thumbs up!

 

Jessica Nielsen @jn_jessicanielsen
Where did the inspiration for your designs came from?
I was inspired by Veloretti’s urban appeal, so I researched different geometric shapes. The end result is some kind of abstract cityscape. When you look closer, you can recognize houses, factories and bridges.

Did the unusual canvas influence certain design choices?
I normally design surface patterns, so it was clear from the beginning that I wanted to decorate the bicycle with a pattern. My designs are often minimalistic, clear, graphic and I often use equal colors. No pastels or gradients. It was quite challenging to draw all the hidden and more difficult spots, but more rewarding once I succeeded!

 

Iwan Smit@iwansmit
Where did the inspiration for your designs came from?
My cat Jaya was the inspiration for both designs. She is a bengal with a beautiful print! Black lines are very central in my work, so it was essential to incorporate this into the bike design.


From November 20 till December 10, you are able to win a limited edition Veloretti bicycle by getting your unique lottery ticket at one of our stores (€5,-, get as many as you like). All proceeds go to Spieren voor Spieren.
Winners will be announced live on Instagram (@hutspot) on December 11 at 18:00.

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