Chances are high that you have visited the inspiring Unobvious Creative Studio when stopping by at De Hallen in Amsterdam. Offering a combination of accessible prints and design objects, partners Suzan Krabben, Edwin Hanssen and Mark van Hooff balance their branding agency upstairs with curating an inspiring space downstairs. They recently completed their bold and graphic mural at Hutspot Rozengracht in collaboration with sustainable paint by fairf. We paid them a visit to discuss the design process, how the studio was founded and current projects.
How did you guys start Unobvious?
Suzan and Mark had their eye on a studio atelier at De Hallen in Amsterdam. Part of the deal was to come up with a concept that would contribute to the creative surrounding. Together with Edwin Pelser, we decided to launch a pop-up shop that focussed on removing the exclusive stigma of design. We presented Edwin’s accessible objects and prints like a mini market, resulting in a fun and inspiring space that was open to everyone.
At some point, we noticed that we wanted to connect the commissioned work that we did upstairs with the curation we did downstairs. Sometime later, we founded Unobvious Creative Studio to focus more on combining our own work with designs from others, building forward on the same principles of accessibility.